Monthly social media support for a client typically includes a range of services designed to manage, optimize, and grow their social media presence. Here’s what it generally entails:
- Content Creation and Curation
- Developing original content tailored to the client’s brand, including graphics, videos, and written posts.
- Curating relevant content from other sources that align with the client’s brand message.
- Content Calendar Management:
- Creating and maintaining a monthly content calendar that outlines what content will be posted, on which platforms, and at what times.
- Platform Management:
- Managing the client’s social media profiles across various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
- Ensuring profiles are up-to-date with the latest information, images, and branding.
- Scheduling and Posting:
- Scheduling posts to ensure consistent and timely content delivery.
- Posting content manually when needed to ensure it aligns with current events or trends.
- Community Management:
- Monitoring and responding to comments, messages, and mentions.
- Engaging with followers to foster a strong online community and build relationships.
- Performance Analytics and Reporting:
- Tracking key metrics such as engagement rates, follower growth, and post performance.
- Providing monthly reports with insights and recommendations based on the data.
- Strategy Optimization:
- Reviewing and refining the social media strategy based on performance data and changing trends.
- Implementing new tactics to improve reach, engagement, and conversions.
- Crisis Management:
- Managing any negative feedback or social media crises that may arise.
- Implementing a crisis communication plan if necessary.
