Paid Ads Support

Our Paid Ads Support Includes The Following:

1. Campaign Strategy and Planning
   • Conduct an initial consultation to understand the Client’s business goals, target audience, and key performance indicators (KPIs).
   • Develop a comprehensive Google Ads strategy tailored to the Client’s objectives.
   • Research and identify relevant keywords and target audience segments.
   • Create a campaign structure that includes various ad groups, keywords, and ad placements. 
     
     
2. Ad Creation and Management
   • Write compelling ad copy that aligns with the Client's brand messaging and goals.
   • Design visually appealing display ads, if applicable.
   • Set up and configure ads in the Google Ads platform, ensuring they comply with Google’s advertising policies.
   • Implement A/B testing of ads to determine the most effective versions. 
     
     
3. Budget Management
   • Advise the Client on the optimal budget allocation across different campaigns and ad groups.
   • Monitor daily and monthly spending to ensure adherence to the allocated budget.
   • Adjust bids and budgets in real-time to maximize return on investment (ROI). 
     
     
4. Tracking and Analytics Setup
   • Set up Google Analytics and link it to the Google Ads account for comprehensive tracking.
   • Configure conversion tracking to measure actions such as form submissions, sales, etc.
   • Set up and manage Google Tag Manager for advanced tracking requirements. 
     
     
5. Performance Monitoring and Optimization
   • Continuously monitor campaign performance against the defined KPIs.
   • Perform regular keyword analysis and optimization, including negative keyword management.
   • Optimize ad placements, bids, and targeting settings to improve campaign performance.
   • Generate and review reports on ad performance and make data-driven decisions for ongoing optimization. 
     
     
6. Reporting
   • Provide the Client with detailed monthly reports outlining campaign performance, key metrics, and insights.
   • Schedule review meetings to discuss campaign progress, challenges, and opportunities for improvement. 
     
     
7. Account Management and Support
   • Assign a dedicated account manager to oversee the Client’s Google Ads campaigns.
   • Provide ongoing support and consultation to address any questions or concerns from the Client.
   • Ensure timely communication regarding any updates or changes to the campaigns. 
     
     
8. Tracking & Analytics Setup
   • We will set up and configure tracking and analytics tools to measure the performance of the digital marketing campaigns. This includes:
     • Setting up Google Analytics and linking it to the Client’s website and Google Ads account.
     • Configuring goals and conversion tracking within Google Analytics.
     • Implementing Google Tag Manager for advanced tracking needs.
     • Regularly reviewing and interpreting analytics data to provide actionable insights. 
       
       

Please note that the management fee and the monthly budget are two different fees.